Why Social Media Is Not A Guessing Game

Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities (websites and applications).

For individuals, social media is used to keep in touch with friends, search for a job/service/product, or to learn more about a given topic.

Businesses  use the social media to find and engage with customers, drive sales through advertising and promotion, gauge consumer trends, and offer customer  support.

Let's face it, many business owners are ready to dive right into social media without defining a digital strategy and SMART (Specific, measurable, Attainable, Relevant, Timely) goals. Sometimes, this all happens without defining keywords for online research and competitive analyses. 

Some business, decide to employ a community manager, to gettind rid of digital stuff. Accordingly, as community manager is just a part-time role of monitoring social media, not turning  business objectives into marketing goals. The workflow can become a headache to manage leading to confusion about what really what matters for the business.

You need a team to grow your business by strategically creating content, ads, and engaging with the target audience on different social media platforms. 

You need a social media manager (voice of the company), a person within your organization who is project manager for listening, monitoring, executing, filtering,and measuring the social media presence of your brand. 

Make your social media  a project, with purpose, measurable objectives, key deliverables,financial resources, schedule ... and assign a social media manager.

You need to be data-driven, work with goods metrics, tools to measure your ROI (return on investment), and not get side-tracked by vanity metrics (like followers...) . Don't be disstracted by your  competitors, just listen to them. Keep in mind your business goals.

Depending on size and purpose of your business,  a social media manager has several roles: 

* Strategist; *Analysist; *Content manager ; *Commnunity manager; *Blogger/Copywriter; * Influencer relations; * Project manager ; *Photographer/ Videographer; * Design/Developer...

To sum up, you have a target audience, business goals, a defined budget. Your social media can't be a guessing game . It's an indispensable tool, it's a serious project. Underneath the hood you have still lots to get trough. 

To kick start , pick an expert to get the job well done.

By DGBPs expert